Final Conclusions including looking at my final image and fonts

When looking at my final decisions and what led me to make them I had to rely strongly on intincts as a Teenager myself whilst, at the same time, listening to my focus group and the opinions they had to share. Most of my final product was constructed with the main focus in mind, to create a product that would stand out from the current market and challenge the stereotype of school magazines, this meant that my final choices were thought through strategically and made because of reasons that would help to fulfill my aim.

This thought process included looking at main image variations and how colour and contrast can help create a tone and message, how font face and colour can also help to create a tone for a magazine and lastly how langauge can help substantially in the creation of a tone for your magazine. My first task was to look at my final image and make a choice about the colour variations and composition features, I didn't put this to my focus group as I relied on instincts and also I wanted to make a more creative decision in terms of what I wanted to achieve and the direction I wanted to take the look of my magazine.

My thought processes were as follows:

This being the original image, i felt that the red in the dress should stand out a lot more to make the colour more prominent in the picture as well as making the black of her hair

darker, to do this I knew I would have to edit the contrast of the image and change the variations of colour within the image. My final thought was that the image

itself needed cropping as in order to make the girl more central and her facial expression more apparent. In terms of style i wanted the front image to look very colourful and enticing to students and I felt that to do this, editing the sharpness and contrast of the original image would be essential.

My second attempt at producing a final main image was more successful in regards to sharpening the colours and making the contrasts stand out a lot more. I also cropped the image to make the girl more central and the focus point. By increasing the colour contrasts it makes the image appear more vibrant linking to my

target audience their lifestyles. Although I like this image I still feel that the contrasts needs to be more noticeable so I feel it would be poignant to adjust the exposure,

gamma correction and offset of the image. My third and final attempt lead to the image below. I love the final look and the vibrancy of the colours, as-well as the contrast of colours.

I achieved this by altering what I initially thought would need changing and I feel that the final image fulfills my aim and reflects the way in which my demographic view life.

The second thing that I felt was important to make a decision based on careful thought processes was the font face and the font that would be used as the Masthead of my magazine. This decision I left to my focus group as I felt that their decision would be most appropriate and reflect what my audience would like to see on the front page, which is ultimately the most important point. I gave them a choice between 3 fonts, listed below.

The first being a font called vrts relaxing blaze, my focus group collective felt that although this font would be good for products trageted at my demographic, due to the fact that the font look as it it had been 'doodled', but would not be appropriate for a magazine masthead because of its messyness. However I do think you should try and include a font that looks as if someone has scribbled the writting down on paper as this will link back to your target audience and school life, as many associate doodles and pointless scribbling to be related to teenagers. Taking this into account I decided to look for something that tried to follow the help I was given but still be bold enough to use as my masthead.

The second font I decided to look at was called Mia's Scribblings, I personally really liked this font but once again the same response was coming back from my focus group, although they did feel that it would be best used as font for the rest of my magazine because of teh fact it looks like handwritting and scribbles.

The third font I put to my focus group was called Sketch Rockwell and this ended up being the font I used for my masthead and main title font. The reasons being that my focus group felt that the font was appropriately styled and gave off the right connotations to my audience and also still being bold enough to stand out on the front page and make a statement. After taking all of their comments into account I believed that what they expressed to me made perfect sense and their chosen font would be most appropraite to grace the new front cover.