From the study I looked at in my audience profile I established a mood board of topics and activities that i felt my target audience for my school magazine would be interested in. I found out that many teenagers are more interested the friendship and social aspects of school than the learning side. I am going to conduct a questionnaire to see if this generalisation is true and closely look at the conclusions i can draw to help me in my creative thought processes and what my target audience will demand more of in my magazine. I have tried to be consistent in my colour scheme as I want to try and incorporate these colours into my final brand as I feel they look vibrant and emit a positive, relaxed, and friendly emotion.
My brand readers will have an enthusiastic stance to learning and enjoying all of the aspects of school life. They will participate in social events and enjoy social activities outside of school that influence their daily decisions and future choices. They will have a keen interest in a wide range of current affairs, be it globally, locally or otherwise. Be up to date in the latest trends and 'fads' to hit the youth scene whilst at the same time be very head strong, independent, educated individuals who aspire to do the best they can do. Social networking sites such as Myspace and Facebook will play a major role in the way that communication is structured and events are planned. Friends play a very important part in the lives of my audience and are there for support, guidance and advice. TV plays an extremely important part in their lifestyle choices and laying the foundations for their own opinions and social stereotypes, as well as other forms of media text's and productions. Films, music and sport help to catergorise the social conventions in everyday life and help my audience to decided which 'side of the line' they wish to stan.
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