As for any new product release you need to be able to understand the demands of your audience as this has significant implications on how you design and structure the marketing and finished product. Perhaps the most efficient way to do this is to construct a questionnaire that enables you to quickly gain insight into your audience on mass. Due to the fact that my target audience spends a lot of free time surfing the internet I have decided to make my questionnaire an online questionnaire so this way my brand can become more interactive with its audience and relate to their needs as a generation. By having an online questionnaire it has enabled me to make my questionnaire more stylised and appealing to my audience in order to make them feel more inclined to fill out the questionnaire and lay strong foundations for my product. Below I have listed the question asked in the questionnaire and explained why certain questions were asked.
1) How often do you buy magazines in general?
Everyday
More than once a week
sometimes
When I have the money
Other (please state)
This question was asked so i could determine the general market for magazines for my target audience and the competition I will be facing from leading brands. Also I would be able to understand whether to make my magazine weekly, monthly, quarterly or otherwise.
2) What is more important to you as a consumer?
Price
Content
Images
Layout
Representations of people
This question is really important as it will enable me to determine which area to focus my attentions most as this is what is most important to my audience.
3) Do you currently buy or read any type of school magazine? if yes please state
This question was just to see whether there is a market for my product out there and what competition I would face
4) Do you partake in any hobbies or events outside of school?
Sport
Music
Drama
Recreational
Other (please state)
I asked this question so I could have some idea as to what to include in the magazine in terms of content and related articles.
5) What are you main concerns about 6th form life?
University applications
Juggling work and social activities
Exams
Peer Pressure
Other
This question is directly related to my content focus as my magazine in targeted at 6th form students I can get a grasp on the sort of content to cover in my magazine and the issues that they face in everyday life.
6) Would you prefer to read an online version or a handout?
Online
Handout
Both
This was asked to enable me to make the decision about which way I should distribute my product and brand in general. From my research i discovered that most school magazines are available as a download from the school website and this is something I would definitely explore in more detail with a more interactive magazine that will appeal to the audience demands as well as being ecologically better
7) What would you prefer to see as the focus of the magazine?
School life
Social activities
Up and coming events/music/gigs/ news
Again this question relates to content and focus of content, as well as questions 4,9,10,11 and 12.
8) Do you think it is important to have a definitive theme for the magazine?
Yes
No
This question relates to the layout of the magazine and the general tone of the magazine. I wanted to see if my audience felt it was important to have a theme throughout the magazine and whether this would affect their consumption of my brand.
9) Would you read the magazine if you knew it was solely about school itself?
Yes
No
10) Would you like the magazine to have news about University open days?
Yes
No
11) How would you catergorise your interests?
Music
Sport
Fashion
Studying
Television
Other (please state)
12) Would you be interested in having tips and advice inside the magazine?
Yes
No
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